Chicago Public Schools: Teach Chicago
Starting in 2018, MJ Strategic Communications started working with the Chicago Public Schools Talent Office to build and implement a comprehensive communications campaign to help launch and support Teach Chicago, which is the district's initiative to help recruit and retain a highly qualified, diverse teachers for every classroom across the district.
We support Teach Chicago overall, including their impactful programs like the Teacher Residency program, Opportunity Schools, and the the district's newest program, Teach Chicago Tomorrow, which is working to help support CPS graduates who want to come back to CPS as teachers.
Video credit: Chicago Public Schools
Our team worked closely with the Talent Office to help build the overall communication strategies to support these programs, starting with developing messaging and running point on project and task management to make sure milestones were met on time.
We collaborated with the communications team on earned media opportunities and press events. We wrote content for a whole host of different collateral materials to support outreach and recruitment, press materials, digital paid social media campaigns, grassroots and outreach thought leadership, and much more.
